CPM Healthcare, Créateur d'actions commerciales en pharmacie

The pharmaceuticals industry is undergoing a number of significant and long-lasting changes, including in particular:

• Numerous patent expiries
• Drugs freed from restricted hospital distribution
• Reimbursement limitations increasing
• The substitution right granted to the pharmacists
• Transfer to the profit of the pharmacists of a role witch the doctors ensured before
• Changing patient / consumer attitudes to health expenditure and drug consumption
• Growing auto-medication and the arrival of “free-access”.

 

One consequence is that promotional campaigns should increasingly target the pharmacist rather than the doctor.
In addition, because the prescribing pharmacist network is big, inter-linked and has an excellent image for quality, this reflects on the products sold in the outlets.
Growth in the role and market share of the pharmaceutical network makes it an essential part of any sales strategy for products with a health or “well-being” component.
All these new factors are obliging the pharmaceutical industry to change strategy.

In this new market environment with its new challenges, sales externalization offers manufacturers a real opportunity to adopt more efficient and relevant solutions:

• Made-to-measure sales solutions allowing you to concentrate on core business while expanding into new business areas.
• Flexible targeted increases in sales resources with carefully controlled costs
• Sales management focused on high added value missions
• Improved financial ratios, transforming fixed costs into variables
• Expansion into new strategic fields
• The removal of social and managerial constraints

CPM Healthcare is managed by Jean Cramazou, a qualified pharmacist who has twenty years experience in sales and marketing with leading pharmaceutical manufacturers and distribution networks.

CPM Healthcare is the health division of CPM, the leader in the French sales outsourcing market and a subsidiary of Omnicom, the world's largest communication group with a strong presence in worldwide health communication. CPM Healthcare creates and operates dedicated made-to-measure sales infrastructures.

Recognised know-how: CPM's high quality know-how has made us the leader in France and Europe where we service the biggest manufacturers.

Partnership with CPM Healthcare can bring many advantages:

• Access to our know-how as leader in the sales externalization market, where we work with the biggest manufacturers
• Our understanding of the big issues in the healthcare market, backed up by the involvement of the world's biggest communication group
• Rapid, efficient and professional access to the dispensing chemist network, with made-to-measure sales solutions
• A close working relationship at each step from initial analysis to operational tracking, profiting from CPM Healthcare management expertise in the pharmaceutical world - and with the assurance that all recommendations are legal and safe.
• Experienced teams 100% dedicated to the development of your brands.

CPM Healthcare creates and manages tailor-made dedicated sales force solutions to help you develop your brands in pharmacies and find solutions to associated problems:

• Grow your sales: launch a new product or range, find new clients or extend your sales coverage
• Improve sales force productivity,
• Improve sell-out of your products: improve your shelf presence; train and challenge pharmacy staff to sell your products; get direct access to the patient / consumer,
• Anticipate the expiry of a drug's patent and limit loss of sales,
• Ensure continuing sales if a medicine is no longer reimbursed by the social security,
• Improve levels of respect for recommended treatments
• Help to launch products that are no longer restricted to the hospital domain
• Test a new distribution channel - the pharmacy network

 

CPM Healthcare can represent you for all your products sold in pharmacies:

• Drugs reimbursed by the social security
• Mass market medicines (OTC) and counseling
• Beauty care
• Dietary and supplementary food products
• Accessories and medical devices

 

People at the heart of an organization that makes the difference

CPM Healthcare is managed by a qualified pharmacist working with teams of pharmaceutical-sector sales specialists. Actions are based on the complementary skills of the different actors involved: pharmaceutical sales staff, tele-sales people, advisors and trainers, merchandisers and demonstrators...

Each of these specialists can (help to) guarantee:

• Strategic development based on deep market knowledge
• Real cooperation between the various people concerned, from the manufacturer to the primary targets (pharmacists) to the final consumer.
• Constant tracking at each stage of a well-managed process.

CPM Healthcare also has partnership agreements with pharmaceutical logistics specialists, and if required we can provide a total operational service including sales and logistic support.

CPM Healthcare brings CPM's proven rigour, efficiency and know-how in sales outsourcing to the pharmaceutical market. The 5-step method includes all the processes from understanding needs to the final measure of ROI:

Recommend
Understand the needs
Analyze the situation
Create the required infrastructure

Recruit
Identify candidates
Measure skills
Select teams

Train
Prepare a training programme
Conduct initial training
Accompany the evolution by the missions

Manage
Define and implement action plans
Manage and accompany the teams
Develop skills

Measure
Provide sales reports and analysis
Analyze performance
Measure ROI